Our Story
Hello, I’m Alex!
The Founder of Wildscape Digital.
Here’s a bit about who I am and what led me to bringing Wildscape Digital to the world.
I’ve been around property my whole life. My dad has owned real estate companies since before I was born. I still remember hanging out in his office - surrounded by faxes, bulky computers and that old-school real estate buzz. I loved it.
My parents also had investment properties, we renovated our family home on a farm, and even as a kid I’d draw floor plans for my dream houses. You could say property, homes and real estate is in my blood.
When it came time to choose what to study at Uni, the only thing that stood out was a Bachelor of Property and Real Estate.
I’ve never been one to follow the traditional path (I moved to England for a year when I was 18 for a whole year before Uni), so when I finished my degree, instead of getting a post grad job like all my friends, the world was calling me again…
Over the past 10+ years, I’ve travelled the world, worked across a range of industries, started multiple businesses and also spent a few years in the family real estate business.
But while those years of wild worldy travel are now beyond me, one thing as I currently travel around Australia while housesitting sticks with me and continues to light me up is…
Beautiful, unique and memorable stays.
The kind of Airbnb or holiday home where every detail, every little touch, makes the experience unforgettable.
Like when Nona in Italy invites me upstairs and offers fresh homemade wine, or when I walk into a gorgeous cottage in Willunga, South Australia, and there’s a freshly baked sourdough loaf waiting on the counter.
These are the moments that inspire me to work with you on your property - capturing that same feeling and care online. Through a stunning website and seamless systems, I help your guests experience all the little touches and thoughtful details, making them feel special before they even step through the door.
I started Wildscape Digital to help hosts like you bring the magic of your property to life online. I mix creativity, strategy, and tech know-how to make hosting smoother, more professional, and more rewarding. From building beautiful websites to setting up channel managers, automations, and optimised listings, I make sure your property not only stands out but runs effortlessly.
For me, hosting is all about creating experiences - and that starts long before your guests arrive. I draw inspiration from my own travels, the unique stays I’ve loved, and hands-on experience with property & web design, so I can help you craft a digital presence that truly reflects the care, personality and little touches that make your space unforgettable.
At the end of the day, I want hosting to feel a little easier and a lot more enjoyable, giving you systems and tools that let your property shine while your guests walk away with memories they’ll never forget.